Ku-ring-gai Council
Australian Broadcasting Corporation
Zoomo
COmmonwealth Bank
Commsec
NSW Department of Education
Hey, I’m Joe McLachlan, multi-disciplinary designer specialising in digital product & brand.

I’m interested in designing impactful, novel and creative digital experiences to solve tough but meaningful problems.

Currently, I'm Senior Product Designer at Dovetail, designing AI tools to help organisations make informed, customer-centric product decisions.

Previously, I was Senior Product Designer at strategic design studio Future Friendly, working across financial, government and education sectors to design better everyday products.

Check out some of my work, or get in touch →

Hey, I'm Joe McLachlan, digital product designer

I'm Interested in solving meaningful problems by creating impactful digital experiences.

Currently, I'm Senior Product Designer at Dovetail, designing AI tools to help organisations make informed, customer-centric product decisions.

Previously, I was Senior Product Designer at strategic design studio Future Friendly, working across financial, government and education sectors to design better everyday products.

Check out some of my work, or get in touch →

01
ABC
Designing the future of digital broadcasting for Australia’s most trusted media organisation  →
02
Ku-ring-gai Council
Reframing ambitious climate goals from an individual burden to a benefit   →
03
Zoomo
Building a scaleable brand to spearhead the future of last mile delivery  →
04
Commonwealth Bank
Humanising the digital complaints experience for Australia's biggest bank  →
05
CommSec
Making investing accessible for every Australian in an era of massive financial disruption and uncertainty  →
06
NSW Department of Education
Digitising and enriching development pathways for teachers  →

At the heart of all these projects — and why I chose to pursue design — is an everyday love for three things: solving problems, making things, and learning new skills.


In my design work, my philosophy is simply to be curious.

Be curious when working on a new problem, be ok with not having all the answers, and embrace absorbing knowledge.

Be curious enough to question the way things are, and explore new opportunities outside of the obvious problems or brief.

And be curious about the people who are affected by my designs; testing ideas with them early and often.
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Thanks for checking out a select few pieces of my work. You can read my boring employment history stuff over on LinkedIn. If you're interested in a chat, feel free to reach out.

Shoot me an email →
Linkedin